Self Motivation Secrets For
Network Marketing Success
By Art Burleigh

We can all be achieve success faster if we can picture and understand the real arena we need to be targeting and operating in to build our Network Marketing business. Otherwise, we may miss the mark and really delay the growth we’re seeking - or we may even get sidelined or knocked completely out of the game by stepping on too many land mines as we journey towards success.

The diagram below lays out a working model of all of our Network Marketing businesses. It illustrates three areas of interest and concerns that are important for us to all be aware of:

1. The interest and concern of the adventurous and visionary entrepreneur. We all want to bring new people into our organizations from this group because these people are willing to take risks, work hard now for payoffs down the road, and they can see way beyond what’s in front of their nose. They’ve got vision. And if they have sufficient dissatisfaction with where they are right now, and they want a lot more out of life sooner than later, they’ll muster sufficient self-motivation to engage in the creative actions that produce big results!

Many in this group are looking for Network Marketing ventures. It’s predicted that there will be 200 million people involved in our industry in 10 years worldwide - that’s up from an estimated 12 or 13 million today.

2. Secondly, there’s the area of interest and concern of those in our society who are willing to be healthy (or want more convenience or may buy what you’re selling). Not everyone cares about their health. Some just love to whine about how debilitating their various conditions are so they’ll get attention. They’re the one’s we’ve got to disqualify quickly as we think “Next!”

But there are increasingly larger groups of people who are health conscious. They’re open to alternative resources for improving the quality of their health; they’re often already taking supplements. Some Network Marketing companies, of course, have products or services, which cover a much wider range of things - and primarily they offer a combination of the convenience of shopping from home and better prices.

Bottom line: we’re looking for people who appreciate what we can provide through our businesses. Ideally, it’s something quite special - e.g. products that make a difference that are exclusive, unique, consumable, and have a high perceived value. These products need to be referral-worthy to create high impact and drive sales growth.

Virtually everyone in this entire second area could become a customer of yours. But only where their interests converge with the interests of those in the first area will you find the strongest potential business builders.

3. The third area covers the concerns of society as a whole. This changes over time. When the economy is vigorous, there’s a bit less willingness to readily explore the powerful alternative income source Network Marketing can provide. Right now, we’re seeing the lowest unemployment in 38 years and the longest sustained period of growth in the U.S. economy - over 10 years. Median income in the U.S. is $41,000 per year; but cost of living is up too.

More and more people are looking for a way to escape the rat race they’ve been stuck in for way too long. Professionals over 40 are looking over their shoulders at young workers in their 20s who have high energy and a willingness to tolerate much lower salaries. These older professionals are often anxious about being replaced by less expensive younger workers because of cost-conscious management. Professional women are hitting glass ceilings and looking for alternatives, which allow them more time flexibility and a shot at making a lot more money.

Of course, by being proactive and asking the right questions, we can discover if a contact we have in “society as a whole” has the potential to be a prospect by also falling into both of the other key areas discussed above!

So interests and concerns of people in all 3 areas are certainly converging into a “target arena” where our very best prospects are and where we need to be building with conviction and enthusiasm. Obviously, this is a huge arena!

Note that these areas are not static. They’re changing and growing as trends affect our society - especially the trends of shopping at home and the growth of home-based businesses, and the appreciation for the efficiency and power of the Network Marketing product distribution model.

You and Your Team -

Let’s now look at the lower center part of the diagram. That large triangle of dotted lines represents your potential organization. The solid small triangle atop the larger one is YOU. You’re an entrepreneur with vision, a sense of adventure, and you want to be healthy and wealthy. Maybe the lines of your organization are already solid, but we know there’s still a lot more potential for growth.

As your team grows, so does the arena of overlapping interests among all 3 areas of society. Why? Because members of your team know a ton of people collectively that you don’t. So that dramatically increases the formation of new relationships and exposures to your business offering - potentially creating exponentially increasing sales volume.

This triangle shape also looks like a group formed with a binary compensation plan, so a stair-step might look more like a comet or fireball. In any case, YOUR goal is to lead your team forward toward and into the “target arena” where all the potential action is. Before you can get there, however, you - and everyone in your group - must navigate around . . ..

The Land Mines!

In the diagram, you can see that these have rough edges. They can do a lot of damage if you run right into them! Yet, they’re harmless if you sidestep them. Knowing what they are and how to avoid them is key. There’s a thorough list of all 21 land mines along with tips on how they can be avoided in a chapter of the new book I co-authored with industry legend, Jan Ruhe. Our book’s entitled “True Leadership - How you can provide it and become secure, happy and rich!”